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Anonymous
March 5, 2018
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Staggering email sends

  • March 5, 2018
  • 1 reply
  • 4050 views

I' in the process of setting up an email that will be sent to a large portion of our list. This will probably be about 5,000 records that are sent the email.

As we're concerned how this will affect external system I wanted to stagger the send so only 200 or so receive the email initially, then everyone else will be sent this email when we're happy the systems can handle the load.

Is there any way Marketo will allow me to stagger an email send? (Either as an email program or smart campaign?)

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Best answer by

Hi Hayley,

5,000 records is not a lot, so Marketo shouldn't have any problem dealing with this.

If you still would like to send this email to a small portion of your database and then to the rest, you can do this in different ways.

There is no out of the box way of doing this in Marketo, but below some ideas:

- Create a Smart Campaign where you select the members you would like to send it to and a Random Sample (e.g. Member of List xxxx Random Sample x%). Then you can create another Smart Campaign that sends it do the rest of individuals by excluding the ones you already sent it to (e.g. Member of List xxx Was not sent email xxxx)

- You can create 2 different email Programs (they are very quick to set up).

- More ideas here: Sending e-mails in batches

I hope this helps you!

Thanks.

1 reply

A
Anonymous
Accepted solution
March 5, 2018

Hi Hayley,

5,000 records is not a lot, so Marketo shouldn't have any problem dealing with this.

If you still would like to send this email to a small portion of your database and then to the rest, you can do this in different ways.

There is no out of the box way of doing this in Marketo, but below some ideas:

- Create a Smart Campaign where you select the members you would like to send it to and a Random Sample (e.g. Member of List xxxx Random Sample x%). Then you can create another Smart Campaign that sends it do the rest of individuals by excluding the ones you already sent it to (e.g. Member of List xxx Was not sent email xxxx)

- You can create 2 different email Programs (they are very quick to set up).

- More ideas here: Sending e-mails in batches

I hope this helps you!

Thanks.

A
Anonymous
March 5, 2018

Thank you for your reply. My concern isn't with Marketo - I've sent emails to larger lists so know it can handle the send. We will be linking to a different back-end system though and want to ensure it can handle the load before everyone is sent the email.

This is great though, I wasn't aware of the random sample option so I will add that to my smart campaign.

Thanks again

A
Anonymous
March 5, 2018

Hi Hayley,

Glad to hear it helped you. Here a good link that shows you how to use it: How does "Random Sample" work?

Thanks!

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