Stream 1 Cadence - change standard options. | Community
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New Participant
August 3, 2023
Question

Stream 1 Cadence - change standard options.

  • August 3, 2023
  • 2 replies
  • 1412 views

Hi, 

I would like to get best practice on changing the timing on an engagement program. If I have 3 pieces of content (emails) in stream 1, where the standard timing is restricted to weekly of monthly, how do I change the cadence to the following in stream 1 which requires the ability to define daily? 

STREAM 1: 

Email 1 - send on Monday   - if send 1 opens, send email 4-in stream 2  / if unopened send email 2
Email 2 - send of Wednesday -  if send 2 opens, send email 4-in stream 2  / if unopened send email 3

Email 3 - send on Friday   if send 3 opens, send email 4-in stream 2  / if unopened consider EXHAUSTED. 

 

STREAM 2: 

Email 4 

 

Thank you 

AJA

 

 

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2 replies

Michael_Florin-2
New Participant
August 3, 2023
New Participant
August 3, 2023

Hi AJA,

Engagement streams don't allow for daily sends via the cadence option. You might be able to break them each down into their own streams with Stream 1 being Monday, Stream 2 being Tuesday, and Stream 3 sending Wednesday - but if you want just one stream, it only allows a minimum of weekly. Then you can have a separate stream for Exhausted also where you want to move people if they don't open any of the emails (per your criteria). 

 

Otherwise, you'd have to use smart campaigns to send them which kind of defeats the purpose.

AmandaAmAuthor
New Participant
August 3, 2023

Thanks torijeffers for clarifying. 

I wanted to be sure of the limitations before I go down a rabbit hole trying to do something that wasn't possible.