Subject line personalisation

Question

I am trying to personalise the subject line. However, I also need the following sentence to be different depending on whether the name field has a value.

I know the basic option is: {{lead.First Name}}, have your say on the new Evaluate website but without a name I end up with ",have your say on our new website."

What I want:

Personalised: Steve, have your say on our new website -

Non personalised: Have your say on our new website.

I'm sure the answer is simple but I can't find it anywhere!

Robb_Barrett · Accepted Answer

Here's an easy way:Flow Step: Send EmailAdd ChoiceIf First Name IS NOT EMPTY, Send Email 1Add ChoiceIf First Name IS EMPTY, Send Email 2Email 2 just has a different subject line.

Jenn_DiMaria2 · Answer

There are a couple ways you can go about this without email scripting.I would just create a segment based on whether or not someone has a first name, then make the subject line dynamic.

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