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A
Anonymous
March 25, 2015
Solved

Subject Line Testing

  • March 25, 2015
  • 3 replies
  • 1980 views
Not sure if I'm executing this correclty but I've set up a/b testing for a subject line. I chose 1 champion and 2 challengers, and selected distribution. BUT how do i execute the actual send? Please note that I'm using a default program and using a smart campaing to send. Thanks!
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Best answer by Dan_Stevens_
Champion/Challenger A/B testing will only work with trigger campaigns and engagement programs.  You cannot use this with batch campaigns. https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

3 replies

C
Caitlin_McCorm3
New Participant
June 3, 2015

Could you please provide me with the updated link to this? That link is no longer valid. Thanks!

A
Anonymous
March 26, 2015

I thought once you have set the 1 champion and challenger it will send you an email prompt to tell you which is the champion and send out the email with the winning subject title.

If that is not the case than you can actually do it manually too.
 

Thanks
 

Dan_Stevens_
Dan_Stevens_Accepted solution
New Participant
March 26, 2015
Champion/Challenger A/B testing will only work with trigger campaigns and engagement programs.  You cannot use this with batch campaigns. https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO
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