Question
[Summit Discussion Thread] How GM Financial Transformed Customer Experience [S717]
Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!
Register for Summit
Register for Session
Session Details
GM Financial wanted to transform their customer experience by delivering a personalized, seamless experience across all channels with streamlined communication while leveraging cost savings through nimble and flexible marketing technology operations. Epsilon helped GMF build the next-generation digital experience platform with Adobe Experience Manager at the center to deliver a highly personalized web experience to vault them ahead of their competition.
Hear from GMF about:
- Personalized brand experiences, with multilingual sites
- Reduced cycle time for content updates
- Substantial lift in successfully completed loan applications
Session Schedule
Wednesday, Mar 22, 1:00 PM - 2:00 PM PDT
Speaker(s)
Product(s)
Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Creative Cloud, Adobe Document Cloud, Adobe Commerce, Adobe Marketo Measure, Adobe Experience Manager Sites, Adobe Experience Manager Assets
Full Schedule