[Summit Discussion Thread] How Manulife Drives AUM Through Digital Channels [S721]

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!

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Session Details

When Manulife united its wealth and asset management functions globally into one business, it had to rethink the customer experience. Manulife achieved digital leadership by building and scaling world-class content and experiences around the world, driving greater brand awareness, assets under management (AUM), and building a foundation for next-gen digital experiences.

In this session, learn how to:

• Lead with experience so that you can drive brand awareness and increase AUM
• Modernize your architecture to move toward a headless approach where everything can be consumed as a service
• Prepare for scale with reusable enterprise assets to increase the velocity and quality of content and experiences

Session Schedule

Tuesday, Mar 21, 4:00 PM - 5:00 PM PDT

Speaker(s)

Product(s)

Adobe Analytics, Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Marketo Engage, Adobe Real-Time CDP, Adobe Experience Manager Sites, Adobe Experience Manager Assets

Full Schedule

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Don't forget to register yourself for this session using the registration link shared above.