[Summit Discussion Thread] The Event Data You Need to Win More Customers [S741]

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!

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Session Details

Events are the most valuable source of zero-party and first-party data that you didn’t know you had. As organizations hold their customers even tighter, teams that can leverage this data most effectively will win and retain more. We’ll show you how to unlock event data with a proven playbook for success, including practical examples from leading marketing organizations. Get guidance on using analytics and intelligence to deliver personalized content at the right time within an optimal experience.

In this session, you’ll walk away with:

• Insights into how the most innovative marketing teams are connecting their event data to accelerate conversion and close deals
• A best-practice blueprint for data, including sales activation, marketing campaigns, and insights to demonstrate ROI
• An industry-standard schema for integrating event data with Marketo Engage, Adobe Analytics, and Adobe Launch

Session Schedule

Thursday, Mar 23, 11:00 AM - 12:00 PM PDT

Speaker(s)

Product(s)

Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Marketo Engage, Adobe Real-Time CDP Connections

Full Schedule

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