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April 27, 2012
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Support for mobile-enabled landing pages

  • April 27, 2012
  • 45 replies
  • 13852 views
We really need Marketo to provide better functionality with regards to mobile-enabled landing pages. A series of mobile-sized landing page wireframe templates would be a good starting point.

So many of our prospective customers are accessing our sites via smart phones, and with Facebook's forthcoming mobile ad platform soon to go mainstream, 'mobile-sized landing pages' seems to be a big missing piece in the Marketo jigsaw.

What are Marketo's plans in this area?

45 replies

February 11, 2015
YES please
December 17, 2014
Has there been any further development on this?  We would like to roll out more landing pages, but the design studio set up for it is already so clunky.  There is nothing mentioned about making the page responsive/mobile optimized in that area at all.
October 27, 2014
"We have plans for mobile optimized email and landing page templates.  The correct template/content will display, depending on the device being used to view this information." -Quoted by Marketo in 2012 toward the top of this post.

It's 2014. Mobile optimization, not only for landing page, but for email in general, is a necessaity, and not something we should have to code ourselves, but a natural part of ALL templates. It is not difficult. My company does it for all of our customer-facing emails, and yet Marketo thinks it takes all this work and is too difficult that even after years you're still ignoring that EVERYONE is demanding this?

This is an immeidate need.
September 30, 2014
This is really necessary. We noticed that a lot of our email marketing is read during not regular workign hours. after 5pm or durign the weekends. Most of the action is from mobile devices. We can work with mobile friendly emails but the landign pages are a different matter.

The overall way to build landing pages in marketo is very graphical but it is not responsive at all. We decided to use our CMS (WordPress) to create responsive landing pages and use the form 2.0 embed code for the forms. It works great. 

It will be ideal if Marketo improves the landing pages to allow responsive design. I will actually prefered to have preset grids so people can place content in defined  boxes that will act responsive. 


May 27, 2014
Any updates on this for landing pages? 
April 22, 2014
We have a number of responsive email templates that are ready for download on templates.marketo.com.  Please check it out!
April 21, 2014
I see many comments about mobile responsive landing pages, but what about emails? Is there support planned for this as well?
July 31, 2013
@Uriah, the example you listed on http://na-h.marketo.com/lp/mktodemouriah/RegularLP.html has several issues, so I hope this example is not indicative of how Marketo plans to implement mobile support.

When you add support for mobile landing pages, please make sure you support the common field types (e.g., email address, phone number, etc.) so that the keyboard changes appropriately to make data entry easier. For example, when you tap in an email address field, the default should be lowercase text, and the keyboard should change so that the @ sign, period and slash are available on the default screen.

And don't fill in sample text in the field (e.g., first name, email address) unless you remove that sample text as soon as the user clicks/taps in the field. Otherwise, the user has to manually clear out the text field. Not fun on a desktop, but awful on a handset!

And of course full support for media queries and responsive design is critical. We tried to implement responsive layouts earlier in the year, but quickly abandoned that effort due to the issues we encountered. We have built separate mobile landing pages for critical campaigns, but that's not scalable long term--we have to duplicate the landing page, thank you page, form, etc. for each and every asset. Our team manages hundreds of assets at a time.

Please read the Mobile First and Responsive Web Design books from A Book Apart:
http://www.abookapart.com/

They give some great guidelines for how to effectively support mobile.
July 8, 2013
Any update on the ETA for this? We would love to get mobile on our roadmap :)
June 18, 2013
Totally agree. Marketing Sherpa talks about this non stop as the new requirement for inbound optimization.