Suppressing a percentage of qualified leads from a trigger campaign

Question

I want to run a trigger campaign but suppress a percentage of the population that otherwise would qualify from entering the campaign. What is the best way to go about doing this?

It will be a series of campaigns, but I assume after the first campaign it will be simple to suppress those who didn't initially go into the flow because the they won't request the second stage of the campaign and so forth.

Devraj_Grewal · Accepted Answer

You're going to have 2 smart campaigns, the first is simply going to request the second campaign:

SC #1:

smart list: whichever criteria you need to select the necessary leads

Flow: Request Campaign: SC #2

If random sample if 50 percent

Default: do nothing

SC#2

trigger: campaign was requested: marketo flow action

flow: whichever actions need to take place

This ensures that whoever would have normally qualified for the trigger in SC #2, now only a random 50 percent will qualify.

Devraj_Grewal · Answer

Rachel,What you can do is use a random sample in the "request campaign" flow step which will request the campaign you want. This will allow only a certain percentage of those leads that would have qualified for the campaign to actually run through.Trigger: Campaign is requestedFlow: Request Campaign If random sample if 50 percent Default: do nothing

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