Suppressing members of nurture from other email sends | Community
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Angharad_Kearle
Angharad_Kearle
New Participant
November 1, 2019
Solved

Suppressing members of nurture from other email sends

  • November 1, 2019
  • 1 reply
  • 4560 views

I'm hoping I can explain this in a way that isn't too confusing.....I've built a nurture stream but I'm running into an issue with other email comms. I want to prevent the members of the nurture program from receiving all other Marketo emails, until they have reached the end of the stream/exhausted all content. 

When they have finished the stream they qualify for, they should be able to receive other program emails. Essentially they will be ring-fenced while they are receiving emails in the nurture program. 

As the nurture will add people when they qualify, people will be at different stages. So I can't add a filter on the smartlist for other email sends to remove members the nurture program. 

Is there a way to suppress members of a nurture from receiving other emails, just until they have finished the stream they are in? 

    Best answer by Michael_Florin-2

    Even a global team should have common rules of engagement and be able to communicate them, shouldn't it? So I think something like: Please everybody make sure your email sending Smart Lists contains "Is not Member of Engagement Program A with the constraint Exhausted Content = FALSE" should be acceptable.

    Here's another idea: If your Engagement Program contains programs and not emails, you could set all recipients to Marketing Suspended = TRUE "around" your email send. Like this:

    So your program members would always be Marketing Suspended and jump out of suspension only for the logical second that your email is sent.

    Disclaimer: I haven't tested this. It's just an idea.

    1 reply

    Balkar_Singh
    Balkar_Singh
    Community Manager
    November 1, 2019

    A filter mentioning "not a member of nurture program" in the other email-sends would have been the simple method, if there was a possibility to remove the members from nurture program when they complete a stream. However, given the suppression is only needed until someone completes one of the streams, you may want to track stream completion*. 

    1. You could track the delivery/send attempt of last content piece in every stream by tagging a field, say Stream Status = Stream 1 Completed, Stream 2 Completed...etc

    2. Add that field in the email-send campaigns saying, Stream Status is empty.


    Hope this helps, but open to more suggestions!

    *This would also mean updating the tracking if you add more content pieces to the stream

    Angharad_Kearle
    Angharad_KearleAuthor
    New Participant
    November 1, 2019

    Thanks, Balkar! I'm trying to avoid adding it as a filter on the smart list for every email send.

    We're a global team with sends from a lot of different departments and this nurture is EU focused, I just don't think it's a scalable approach. I also don't think it's possible to achieve what I want to without it

    Angharad Kearle
    Michael_Florin-2
    Michael_Florin-2Accepted solution
    New Participant
    November 4, 2019

    Even a global team should have common rules of engagement and be able to communicate them, shouldn't it? So I think something like: Please everybody make sure your email sending Smart Lists contains "Is not Member of Engagement Program A with the constraint Exhausted Content = FALSE" should be acceptable.

    Here's another idea: If your Engagement Program contains programs and not emails, you could set all recipients to Marketing Suspended = TRUE "around" your email send. Like this:

    So your program members would always be Marketing Suspended and jump out of suspension only for the logical second that your email is sent.

    Disclaimer: I haven't tested this. It's just an idea.

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