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amishra
New Participant
June 19, 2023
Question

Sync facebook lead id with marketo

  • June 19, 2023
  • 1 reply
  • 3916 views

Hi All,

 

We are looking to pass data back to Meta to help the algorithm learn what works for our business. Currently, Facebook Lead Forms are integrated with Marketo then data are being passed to SF. However, the unique identifier, “Lead ID” is not been synced to neither Marketo nor SF.

 

Is there a way to sync Lead ID from FB to Marketo or SF ? 

 


Regards

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1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
June 20, 2023

Interesting! Is there any specific reason you would like to sync the Facebook Lead Id to Marketo? As you rightly said it's a unique identifier for the people captured through Facebook Lead Ads, and hence, it may not have any significant use in Marketo/SFDC given that you can always use Email Address as your identifying field. Do you have a ton of duplicate records in your database? Additionally, only fields that have been saved to Facebook form templates will appear as options here. Facebook Lead Id, unlike other custom/standard lead info fields, is a system-managed field and hence, isn't present on the forms.

 

A
amishraAuthor
New Participant
June 20, 2023

Thank you for your response Darshil , Reason to sync lead ID to Marketo is to be able to sync back back leads to facebook in order to  tell algorithm what leads actually converted for us(depending on our custom fields that defines success)  so algorithm can learn and we can set up the custom conversion to optimize our tar-getting as per that,  but facebook would need unique identifier for it. similar to what google does using GLICK id to optimize towards conversion.

Darshil_Shah1
Darshil_Shah1
Community Manager
June 20, 2023

Did you look at Facebook offline conversions? You can basically map your RCM stages with the available Facebook conversion stages, and track the full-circle conversion data as people flow down the funnel. When a Facebook Lead is generated from a Facebook Lead Ad and reaches a mapped stage, Marketo sends offline conversion data back to Facebook several times a day via an automated API. The data appears in the Facebook Ads Manager Report. I'm not sure whether this data could be leveraged by the machine-learning model to optimize the Ad-spends.

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