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Nov 8, 2017 7:28 PM UTC
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Sync unsubscribes across multiple records

Hello,

  I am hoping that someone has come across this and knows of a simple solution I seem to be overlooking. We have a situation where we may have multiple customer records that share the same email address but are not considered duplicate records and cannot be merged. However, in many countries, SPAM laws are linked to the email address, not the individual that owns the email address. So, if someone unsubscribes, it must unsubscribe that email address, even if someone else is subscribed with the same, shared email address (e.g. marketing@abccompany.com).

Does anyone know of a way to automatically sync unsubscribes across multiple customer records? What I am looking to do is if Jane Doe unsubscribes marketing@abccompany.com, then Marketo will search for all duplicates that share marketing@abccompany.com and trigger a change data value to mark them all as unsubscribed.

If there isn't a way to do this in Marketo, we also use Salesforce.com as our CRM. Could that be an option?

Thank you,

Jason

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Steven_Vanderb3
Steven_Vanderb3Accepted solution
Level 9
Nov 8, 2017 10:16 PM UTC

This is the default behavior of unsubscribes in Marketo Durable Unsubscribe - Marketo Docs - Product Documentation

3 replies

Steven_Vanderb3
Steven_Vanderb3Accepted solution
Level 9
Nov 8, 2017 10:16 PM UTC

This is the default behavior of unsubscribes in Marketo Durable Unsubscribe - Marketo Docs - Product Documentation

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Josh_Hill13
Level 10
Nov 9, 2017 12:39 AM UTC

Marketo won't send a non operational email to an email address that matches an unsubscribed email address. Or it's not supposed to.

If a non-unsub record is qualified for a Send, it will go through the flow, but not necessarily receive the email.

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