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tina-5
New Participant
August 26, 2020
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Syncing from Marketo to SFDC Campaign

  • August 26, 2020
  • 1 reply
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Hi! I'm trying to take information from a gotowebinar and sync it with SFDC Campaigns via Marketo, so that our sales team has access to information such as interest ratings and poll questions/answers. I've uploaded the information from gotowebinar into marketo where it maps to custom fields (e.g., Webinar Interest Rating). When I try to map it from marketo to SFDC via a smart campaign, I do not see the SFDC Campaign fields (e.g., Interest Rating) as options (pictured below). The only SFDC Campaign option I see in Marketo is member status. Thoughts/ideas? Thank you for your help! 
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Best answer by Amy_Goldfine

Marketo can't write to any other field on SFDC Campaign Member other than Member Status. You would need a Process Builder in SFDC to handle this, and then make sure to null the fields in Marketo so that they are fresh for the next time that person attends a webinar. We do something similar to this with our UTM fields.

1 reply

Amy_Goldfine
Amy_GoldfineAccepted solution
New Participant
August 28, 2020

Marketo can't write to any other field on SFDC Campaign Member other than Member Status. You would need a Process Builder in SFDC to handle this, and then make sure to null the fields in Marketo so that they are fresh for the next time that person attends a webinar. We do something similar to this with our UTM fields.

Amy GoldfineMarketo Champion & Adobe Community Advisor
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