Tag Specific Links as "CTAs" for Deeper Reporting | Community
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Abby_Ryan
Abby_Ryan
New Participant
January 17, 2020
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Tag Specific Links as "CTAs" for Deeper Reporting

  • January 17, 2020
  • 4 replies
  • 3636 views

It would be ideal to be able to tag the specific link(s) in each email as the CTA for the piece. This would be especially helpful when combined with more advanced reporting/deeper dives into email performance (Unsubscribe to CTA activity, etc.)

    4 replies

    Abby_Ryan
    Abby_RyanAuthor
    New Participant
    February 17, 2020

    Hey guys, absolutely! Thanks for bringing this up. I think this solution would work well for a centralized marketing execution team with more technical folks to ensure that it's done correctly. What I was hoping for with this 'idea' is to have a more marketer-friendly out of the box solution within the tool itself, like a checkbox or something similar next to the link tracking. This way it would be a more seamless experience. 

    K
    kh-lschutte
    New Participant
    February 4, 2020
    No text available
    Casey_Grimes2
    Casey_Grimes2
    New Participant
    January 23, 2020

    Agreed with Sanford--why not use the existing link ID setup? I do something in a bit of reverse where I assign all of an email's standard links (logo, social icons, whatever) a specific link ID prefix so they may be screened out for reports, Smart List triggers, and so forth. There's an appropriate link ID constraint on anything involving clicks.

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    January 17, 2020

    Couldn’t you use the id of the <a> to simulate this?

    <a id="cta-something">‍‍‍
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