Thank you Landing vs Asset

Forum|Forum|4 years ago
September 2, 2021
2 replies
3804 views

Hello All,

My Marketing Team is having a discussion on whether or not to have a thank you landing page before a lead hits the asset.

Right now once a lead fills out a form they go to the thank you landing page where they have hit another download button BUT they can go hit other CTA and end up on our website.

I some programs where we have seen a high abandon browse once they hit the thank you landing page because they have to click another download button.

Once a form is filled out so it goes right to a PDF/Asset?

Marketo

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Best answer by SanfordWhiteman

It’s fine to not have a Thank You page. But IMO you shouldn’t just open the asset over the page with the form, that can be very confusing. Instead, open it in a new window.

S

SivaKa4

New Participant

You can place a small piece of code on the form page where the user can be directed to a standard thank you page and the asset opens in a new tab.

SanfordWhiteman

New Participant

@sivaka4 quite true but it would be good if you could post said code to help others on the Community.

S

SivaKa4

New Participant

Here's the script which needs to be placed on the form landing page

<script src="//app-abq.marketo.com/js/forms2/js/forms2.min.js"></script>
<form id="mktoForm_<form id>" class="e-book-form" autocomplete="off"></form>
<script>
MktoForms2.loadForm("//app-abq.marketo.com", "<munchkin id>", <form id>, function(form) {
  var thankYouWindow;
  form.onSubmit(function(form) {
    thankYouWindow = window.open('<thank you page link>');
  });
  form.onSuccess(function(vals, followUpUrl) {
    thankYouWindow.document.location = '<asset link>';
  });
});
</script>

SanfordWhitemanAccepted solution

New Participant

It’s fine to not have a Thank You page. But IMO you shouldn’t just open the asset over the page with the form, that can be very confusing. Instead, open it in a new window.

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