Third Party Email Template Providers

Forum|Forum|5 years ago
February 14, 2021
3 replies
6006 views

Hi all,

I'm looking at refreshing our branded email templates as they are a few years old now. I'd like to get these designs refreshed to match our new website as well as add in some new email modules for different content.

Does anyone have any recommendations for third party email template providers that are able to support within the Marketo environment with module elements and can work to a design specific brief?

Any suggestions would be appreciated! Thanks.

Marketo

uditmathur

Community Manager

Hi,

I always suggest my clients to write their own html code matching to their Company branding guidelines as in this way you have the complete control over the code & can modify as required.

Relying on any 3rd party code restricts your ability to modify or adapt the code wrt your company guidelines.

Also, we have came across some cases where the 3rd party code in not completely compliant to Marketo & this creates issues of email spamming & braked codes on some browsers.

SanfordWhiteman

New Participant

Services such as these (which use the REST API, so they’re not merely “template providers”) can be very useful for productivity, so it’s not so cut-and-dried.

The problem is when they claim to integrate with Marketo but force you to make a choice between (a) using the service’s features and (b) using Marketo’s features.

T

TyronPr

New Participant

We use Stripo for building responsive email templates for mobile and desktop. They then have a feature to export the HTML code, which we import into Marketo to add in email variables

R

randyj_wsgr

New Participant

Hi Tyron,

I am in the processing to testing Stripo and have setup the export directly into Marketo. I noticed that is exports the email as a template instead of email to use in a program. Is there a way to export is an email or is it only as a template and then you need to create the email in Marketo based on the template? My other question is regarding the Marketo tracking of links? So far I've only been able to see that it doesn't automatically add the Marketo tracking. Is that possible to do or would it be a manual process. Thanks in advance for any feedback you can provide.

Randy Johnson

T

TyronPr

New Participant

Hi Randy,

Q1. You can only import the HTML as a template in Marketo and then you can create emails from this template

Q2. Nothing should need to be done in the template to get tracking to be enabled. If you have a link in the template and you then create an email from this template if you click on this link in the email editor then you should see the tracking checkboxes checked by default