"Three Strikes, You're Invalid!" Campaign

Question

I'm building a series of three campaigns that will help identify reoccurring hard bounce leads, then mark them invalid to clean up our database. My current campaigns are as follow, but campaigns #2 and #3 continue to pull in leads who have not run through the previous campaigns. Any advice on how to append?

Campaign #1

Smart list

Email bounced, category 1, in past 7 days
Not opened email in past 7 days
Member of smart list: lead NOT in "Delivered email in past 7 days"
Member of smart list: lead NOT in "Soft bounce in past 7 days"

Flow

Change data value: marketing suspended = true

Wait 7 days

Change data value: marketing suspended = false

Campaign #2

Smart list

Email bounced, category 1, in past 7 days
Not opened email in past 7 days
Member of smart list: lead NOT in "Delivered email in past 7 days"
Member of smart list: lead NOT in "Soft bounce in past 7 days"
Member of smart campaign: Campaign #1

Flow

Change data value: marketing suspended = true

Wait 7 days

Change data value: marketing suspended = false

Campaign #3

Smart list

Email bounced, category 1, in past 7 days
Not opened email in past 7 days
Member of smart list: lead NOT in "Delivered email in past 7 days"
Member of smart list: lead NOT in "Soft bounce in past 7 days"
Member of smart campaign: Campaign #1 and #2

Flow

Change data value: email invalid = true

Grégoire_Miche2 · Accepted Answer

Hi Kim,Leads become members of SC #1 from the first day they enter the 1st flow. As the other criteria are the same, any lead qualifying for SC1 will also qualify for SC#2 and SC#3 1 second later.I would rather add 2 lists and td the following:Campaign #1Smart listEmail bounced, category 1, in past 7 daysNot opened email in past 7 daysMember of smart list: lead NOT in "Delivered email in past 7 days"Member of smart list: lead NOT in "Soft bounce in past 7 days"FlowChange data value: marketing suspended = trueWait 7 daysChange data value: marketing suspended = falseAdd to list List#1 Campaign #2Smart listEmail bounced, category 1, in past 7 daysNot opened email in past 7 daysMember of smart list: lead NOT in "Delivered email in past 7 days"Member of smart list: lead NOT in "Soft bounce in past 7 days"Member of list: List #1FlowChange data value: marketing suspended = trueWait 7 daysChange data value: marketing suspended = false add to list: List #2Campaign #3Smart listEmail bounced, category 1, in past 7 daysNot opened email in past 7 daysMember of smart list: lead NOT in "Delivered email in past 7 days"Member of smart list: lead NOT in "Soft bounce in past 7 days"Member of smart campaign: Campaign #1 and #2FlowChange data value: email invalid = true-Greg

Josh_Hill13 · Answer

Generally, I'd suggest using Email Invalid=T whenever a hard bounce occurs, which would make this simpler. I'm not sure your setup will capture the right people in the way you intend.

I'd also stagger the batch runs so that it does 3, 2, 1 in that order, about 1-2 hours between them.

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