To emoji or not emoji? That is the question! | Community
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Gerard_Donnell4
Gerard_Donnell4
New Participant
April 19, 2018
Solved

To emoji or not emoji? That is the question!

  • April 19, 2018
  • 4 replies
  • 3918 views

Just wanting to get peoples opinion on using Emoji's in subject lines.  I'm not even sure if this is possible in Marketo at the minute, but I have noticed my inbox is more and more of these on a daily basis.  I read that it has shown to increase open rates, I'm not so sure though. Also, do you think it's just a b2c or do you think it works for b2b?

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    4 replies

    J_Grant_Gray
    J_Grant_GrayAccepted solution
    New Participant
    April 19, 2018

    answer is yes to it being possible:

    Does Marketo have support for emojis to show as graphics?

    https://blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/

      Gerard_Donnell4
      Gerard_Donnell4Author
      New Participant
      April 20, 2018

      I should have known

      Brooke_Bartos1
      Brooke_Bartos1
      New Participant
      April 19, 2018

      I've noticed an increase in emails that contain subject line emojis hitting the SPAM folder when it comes to B2B. Could just be our experience, but I even noticed it in our tests.

        ChristinaZuniga
        ChristinaZuniga
        New Participant
        April 19, 2018

        I'd be wary of it in some industries. I'm in Healthcare (selling to Hospitals) and we run into issues where they're forced to use Internet Explorer on their work computers (*internal scream*) so an emoji in the subject line is probably too progressive.

        I'd also compare it to how your copy is written. Formal? Nope. Friendly? Probably good to go.

          J
          Julz_James
          New Participant
          April 19, 2018

          I think its very specific to the Audience.  Personally, I would do a lot of A/B testing with emoji's in the subject line to see what works.  I think its more of a a B2C thing, but with the right B2B business it might work.

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