Token language | Community
Skip to main content
G
gkrajeski-SWLN
New Participant
December 11, 2015
Solved

Token language

  • December 11, 2015
  • 4 replies
  • 3028 views

My internal client is asking if we can do the following:

If we have {{lead.First Name}}, they want to output the salutation as Bonjour {{lead.First Name}}

If we DON'T have {{lead.First Name}}, they want to output the salutation as Cher client.

I'm unaware of a way to run logic for the output of tokens other than the default value, "Cher client".

Bonjour is posing an issue for me.

Any suggestions?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by gkrajeski-SWLN

We were able to utilize Dynamic Segment content on both the subject line (by language preference French/English/Default) and on the body copy (by Has First Name/No First Name/Default)

4 replies

G
gkrajeski-SWLNAuthorAccepted solution
New Participant
December 16, 2015

We were able to utilize Dynamic Segment content on both the subject line (by language preference French/English/Default) and on the body copy (by Has First Name/No First Name/Default)

Justin_Cooperm2
Justin_Cooperm2
New Participant
December 14, 2015

There are definitely ways (as described above) to implement it, buuuut it's probably best practice to just maintain a "Salutation" field for each person (many of our customers do this).

See this thread: Re: France email Dear Madame or Monsieur

Kenny_Elkington
Kenny_Elkington
New Participant
December 14, 2015

You'll need to use email scripting to implement this: Email Scripting » Marketo Developers ​ The first example on that page demonstrates a very similar scenario.

A
Anonymous
December 14, 2015

You may be able to use Marketo Formula field. Create a new custom field and have it populated as a formula based on the first name availablility

Rajesh

Terms & ConditionsAccessibility statement

Loading footer...