Tokenized URL Links causing issues in the Link Performance Report | Community
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A
Anonymous
May 9, 2016
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Tokenized URL Links causing issues in the Link Performance Report

  • May 9, 2016
  • 2 replies
  • 6837 views

Hi Community,

Trying to create an accurate report but having problems due to the fact that we have a link that is tokenized after the question mark (?). We did this to bring people back the the right stage in the funnel and also remember their information to make it a more seamless user experience. The problem is, is because each URL is tokenized to the lead record, Marketo reads each link as an individual link and does not group it together. Thus our link performance report shows that 15 individual links were clicked, and not the same link was clicked 15 times.

Is there a way to get Marketo to recognize that this is the same link and to ignore the information after the questions mark (?)?

Thanks,
Natasha

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Best answer by

Have you tired applying a smartlist to your email link report?  This may help you in filtering the links.

If that doesn't work, this can be accomplished in RCE which is the BI tool that comes with an upgraded Marketo Account

2 replies

Yoav_Guttman1
Yoav_Guttman1
New Participant
March 28, 2018

I have a similar but different problem. I am using tokens as the links themselves and seeding them on the campaign level through my tokens. so the HTML has a my.token in it, rather than the URL. 

And then when I look at the Email Link Performance report, it looks like any links set up like that are never clicked. That seems strange/inaccurate.

Can anyone clarify?

Perhaps token gurus like @Edward Unthank (Etumos)​ or Jeff Shearer​ (learned the token life from you guys at the last few Marketo Summits)...

SanfordWhiteman
SanfordWhiteman
New Participant
March 28, 2018

You should send yourself an email (not sample) to see how those links are actually output.

To get tracked links with tokens, you need to have the protocol:// outside the token -- the token just contains the hostname/path/querystring.

    Yoav_Guttman1
    Yoav_Guttman1
    New Participant
    March 28, 2018

    To get tracked links with tokens, you need to have the protocol:// outside the token -- the token just contains the hostname/path/querystring.

    well that explains it.

    I wonder if this is also impacting any campaigns I run based on a "clicked link in email" filter...do you think that any of these clicks are not being "seen" by marketo with regard to smart campaigns, filters, and/or triggers?

    A
    Anonymous
    Accepted solution
    May 9, 2016

    Have you tired applying a smartlist to your email link report?  This may help you in filtering the links.

    If that doesn't work, this can be accomplished in RCE which is the BI tool that comes with an upgraded Marketo Account

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