Tokens by Dynamic segmentation on landing pages instead of lead values

Question

I am looking to create a velocity script that assigns token value by page segmentation instead of lead segmentation. So for example, I want to assign a different token value based on language segment. The reason I do not want to use lead segmentation values is not all leads are cookied and may not have values.

How can I segment dynamical in velocity script by page segmentation?

SanfordWhiteman · Accepted Answer

It’s not clear why you’d need Velocity to insert an already-URL-safe* {{lead.token}} into a URL, but if you do want to use Velocity, just check off the field on the right-hand-side of Script Editor and drag it to the canvas

* the words “english” and “spanish” only use nonreserved ASCII letters, so they can go right in a URL

SanfordWhiteman · Answer

Can you explain your goals at the business level so as not to get bogged down by an XY Problem?

Page segmentations (i.e. runtime segmentations with the segmentname=segmentvalue in the URL) don’t naturally create anything that’s visible in Marketo.

You can detect the query string in a Visited Web Page trigger and update a lead field accordingly, then use that lead field in Velocity.

But I’m not really clear about your goals.

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