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August 16, 2017
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Tracking a Referral Page

  • August 16, 2017
  • 1 reply
  • 4500 views

We're launching a new version of our site that, instead of having a form on every page, just has a button on every page that links to the Quote Request page. I want to track the page that refers users to the Quote Request page and be able to report on the high level metrics of the pages that refer the most people to the Quote page. It's not necessarily the landing page because they might visit several pages beforehand, and I find that the Original Referrer field will sometimes capture the previous page the lead was on, but other times it will capture the outside page the lead was on that referred them to my website. Or maybe I'm mistaken on that? I know I could use an URL parameter on each button on each page, but that might end up getting hard to manage. Is there a custom script I could use to capture the most recent referral page? Or is this something Marketo can capture natively? 

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Best answer by SanfordWhiteman

Thanks for moving.

When you trigger on Visits Web Page for a regular pageview, the trigger token {{trigger.Referrer}} contains the immediate referrer URL, if available.

Original Referrer wouldn't work for this for a variety of reasons, principally that it's only stamped once per lead.

1 reply

SanfordWhiteman
New Participant
August 16, 2017

Can you move this to Products​? I'll answer it there.

August 16, 2017

Yes, thanks!

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
August 16, 2017

Thanks for moving.

When you trigger on Visits Web Page for a regular pageview, the trigger token {{trigger.Referrer}} contains the immediate referrer URL, if available.

Original Referrer wouldn't work for this for a variety of reasons, principally that it's only stamped once per lead.