Tracking Demandbase Paid Advertising in Marketo

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Hi!

we're trying to track Demandbase paid ad clicks in Marketo, using query string "?cid=ABC|DEF|data2024|unlock|300x600"

1. Is the below trigger setup correct to capture clicks from knowns?

Marketo

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SanfordWhitemanAccepted solution

Level 10

No, you should not include the "?".

In general, do not expect query params to be in a particular order, not should you expect there to be only a fixed set of params (others may be added by search engines and ad networks).

SanfordWhitemanAccepted solution

Level 10

No, you should not include the "?".

In general, do not expect query params to be in a particular order, not should you expect there to be only a fixed set of params (others may be added by search engines and ad networks).

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Ishita_ChawraAuthor

Level 3

@sanfordwhiteman Thank you!

It was also the cookie setting 🙄 that was hindering the data capture in Marketo.

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