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Anonymous
June 3, 2015
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Tracking Dynamic Content in Emails

  • June 3, 2015
  • 3 replies
  • 4693 views

Hello!

I just started using dynamic content in emails. I used a segmentation with 3 segments. Once I send the email, is there a way to see how many leads received content from segment A vs. segment B vs. segment C?

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Best answer by Dory_Viscoglio

John McClellan You can break down the email performance report by segments, almost like @Alexis D'Alba​ suggested, but you would do this in the setup. Just drag the "Group by Segmentation" selection from the right column, and then pick the segment that you used in the dynamic content.Hopefully this will also help Alexis create fewer reports

3 replies

Dory_Viscoglio
Dory_ViscoglioAccepted solution
New Participant
June 5, 2015

John McClellan You can break down the email performance report by segments, almost like @Alexis D'Alba​ suggested, but you would do this in the setup. Just drag the "Group by Segmentation" selection from the right column, and then pick the segment that you used in the dynamic content.Hopefully this will also help Alexis create fewer reports

    Alexis_D_Alba1
    Alexis_D_Alba1
    New Participant
    June 4, 2015

    hey there!

    I've been tracking the performance of our dynamic content by using the Email Performance Report and adding the segment I want to analyze in the Smart List of the report. So  if I had 1 email with 2 different segments, I would create 2 emails performance reports -- 1 Report would have Segment A in the Smart list and then the second report would have Segment B in the smart list. Then I would compare the results.

    I think it would be great if there was a simpler way to track dynamic content.

      A
      Anonymous
      June 4, 2015

      The way that we're tracking who took which asset for our 12 personas is if they click any of the links that are call to actions (I just exclude those that aren't call to action links in our emails) then they go into the appropriate campaigns that we built in SFDC. I just use the same criteria as I used to separate the content in the emails.

      I hope this helps

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