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Franky_Ruyssch2
Franky_Ruyssch2
New Participant
July 8, 2021
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Tracking email link clicked from custom loaded html

  • July 8, 2021
  • 1 reply
  • 4140 views

Via an external tool I render html for each contact part of a certain campaign. ( Done with Google Sheets )

That html is loaded into a lead field in marketo ( via a list import ). Part of the html is a link ( in fact several links , simple <a href="XXX">).

That lead field ( with the html ) is used inside an email via {{lead.xxx}}.


Hoe can I track 'link clicked events' on these link(s). It seems that by default the link clicks are not captured.

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Best answer by SanfordWhiteman

You‘d need to re-output the HTML using Velocity. Very much like https://nation.marketo.com/t5/product-blogs/creating-trackable-links-even-when-a-token-includes-http-or/ba-p/314510 except (and this won’t be particularly fun, since Marketo no longer supports the XML/XHTML parser in Velocity) you need to parse out the links.

 

While it’s doable, even as a Velocity expert, I would shy away from this. I’d pass the HTML to a webhook that parses it into a JSON block (Editor.js-style) representing the different HTML elements and write that back to the field. That will make the Velocity more reasonable.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
July 8, 2021

You‘d need to re-output the HTML using Velocity. Very much like https://nation.marketo.com/t5/product-blogs/creating-trackable-links-even-when-a-token-includes-http-or/ba-p/314510 except (and this won’t be particularly fun, since Marketo no longer supports the XML/XHTML parser in Velocity) you need to parse out the links.

 

While it’s doable, even as a Velocity expert, I would shy away from this. I’d pass the HTML to a webhook that parses it into a JSON block (Editor.js-style) representing the different HTML elements and write that back to the field. That will make the Velocity more reasonable.

    Franky_Ruyssch2
    Franky_Ruyssch2Author
    New Participant
    July 12, 2021

    If the lead field with the (outside marketo ) generated URL would contain something like "domain/my-landing-page.html", note the absence of http:// or https://

    and I would output this like

    <a href="http://{{lead.fieldname}}">XXX</a>

    Would I need any velocity here? And will the link be tracked?

    Franky Ruysschaert
    SanfordWhiteman
    SanfordWhiteman
    New Participant
    July 12, 2021

    That would be fine (would be tracked).

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