Tracking Email Links with UTM strings | Community
Skip to main content
A
Anonymous
June 13, 2017
Solved

Tracking Email Links with UTM strings

  • June 13, 2017
  • 1 reply
  • 5866 views

Hi

I am able to track utm parameters in the form as hidden fields. But I want to track different links in the email with the help of UTM in Salesforce. I added utm in the url and created marketo trigger campaign

Flow is very simple change status in SFDC campaign- Responded.

But this is not working. I ran a report in sfdc with these utm parameters but not showing any result.

Is this the right way to do it or Should I try any other way?

Thanks

Vipula

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Balkar_Singh

Vipula Dhamija​ - To clarify and confirm, UTM capture works in Marketo based on a Form Fill, which picks value from the URL string. The link needs to be enabled for Marketo tracking.

However, even if the link is tracked, Marketo's default functionality won't capture the UTM Field info without a form fill.

1 reply

Balkar_Singh
Balkar_Singh
Community Manager
June 13, 2017

Vipula Dhamija​ - The UTM Fields are populated when a lead has filled out the form, while the Clicks Link in Email is prior to the form fill. This may be happening due to the same, since when the link in Email is clicked - the UTM Field values aren't populated yet.

You could use the trigger Fills Out Form, with the constraint of query-string parameters and Web page.

    A
    Anonymous
    June 13, 2017

    Thanks, Balkar Singh.

    But we are not using the form just the link from website (not a MKTO LP).

    Is there any way do track the email links which are not marketo landing pages.

    Thanks,

    Vipula

    Balkar_Singh
    Balkar_SinghAccepted solution
    Community Manager
    June 13, 2017

    Vipula Dhamija​ - To clarify and confirm, UTM capture works in Marketo based on a Form Fill, which picks value from the URL string. The link needs to be enabled for Marketo tracking.

    However, even if the link is tracked, Marketo's default functionality won't capture the UTM Field info without a form fill.

    Terms & ConditionsAccessibility statement

    Loading footer...