Tracking Email Replies As Program Successes

Hello Josh and Jamie,

Thank you both for your feedback. Both of your responses make sense. I want to track email replies by subject lines that start with RE: and don't contain auto-reply, auto, OOO, out of office etc...I'd also filter out unsubscribes. The idea is if an email recipient responds to our emails, that's a form of engagement. Thus, their program status should be changed to engaged. Engaged is a program success. Yes, I realize it is probably impossible to automatically determine email sentiment. The recipient could reply to our emails and say, "I'm not interested" and under my logic still be considered a success. I know it isn't perfect, but this would be a start.

Is there a way to filter the text of a subject line in a smart list without having to have an activity logged or updated with subject line as a constraint?

All the best,
Andrew

 

Jamie is correct.

How do you plan to track email replies? You cannot do this automatically.

From your triggers it seems that you are relying on someone to log an activity in SFDC. That would work fine, but is someone logging those replies?

Triggers operate in "or" fashion, so the way you have this set up now, it will fire off if any of those triggers is met. So if any email is delivered to a lead, he/she will go through the flow. I'm guessing that's not what you want...