Tracking LinkedIn InMail (open/clicks) back to Marketo? | Community
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Sean_Tierney2
Sean_Tierney2
New Participant
August 27, 2018
Solved

Tracking LinkedIn InMail (open/clicks) back to Marketo?

  • August 27, 2018
  • 2 replies
  • 3910 views

Hi,

When sending LinkedIn Sponsor InMail to a known individual you targeted from Marketo (via AdBridge audience match), should you expect to see their opens/clicks within that InMail come back to that Marketo person record as some sort of social activity?? or would that happen only if person subsequently fills out a form...LinkedIn Lead Gen form or Marketo page/form?

I've crawled through the documentation both in Marketo and LinkedIn and can't seem find a definitive answer...hope I'm missing something obvious here.

Thanks,

Sean

    Best answer by SanfordWhiteman

    The original post is here but as you’ll see in the comments, the Munchkin API method no longer exists. Now, you’d pass the person’s Email Address in the query string and perform a hidden form post.

    2 replies

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    August 28, 2018

    Far as I know, you can send any link you want via Sponsored InMail.

    So while the links will not be automatically rewritten to bounce off the Marketo tracking server (as they would be with a Marketo-generated email) you can include identifying information that has the same final outcome, that is, they don't have to fill out a form. Use a method like this one: Tracking clicks from non-Marketo email sends

      N
      nfv_rk
      New Participant
      April 30, 2023

      Hey Sandy, is this still possible to do? That lnk is dead and the wayback machine doesnt have it either!

      SanfordWhiteman
      SanfordWhitemanAccepted solution
      New Participant
      April 30, 2023

      The original post is here but as you’ll see in the comments, the Munchkin API method no longer exists. Now, you’d pass the person’s Email Address in the query string and perform a hidden form post.

      Nicholas_Manojl
      Nicholas_Manojl
      New Participant
      August 28, 2018

      hey Sean,

      That'd be a nice feature but I haven't heard of anything like that before. Generally speaking AdBridge is a nice way of creating lists in the places you advertise, but once the list is deployed AdBridge doesn't have any role in social/ad listening.

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