Tracking Multiple email opens | Community
Skip to main content
B
Benjinc
New Participant
March 2, 2023
Solved

Tracking Multiple email opens

  • March 2, 2023
  • 1 reply
  • 3632 views

We have a number of business use cases where we need to track Total opens as opposed to Unique Opens of emails.

 

Marketo has no facility to do this (We all know Forward to a friend does now work and is not appropriate in these cases anyway)

Has anyone had any succesful experience of integrating other Pixel trackers in their emails, such as Segment.io or similar in their emails that they can recommend?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by ChristianeRo1

Thanks Christiane, are you able to let me know which vendor you used and any alternatives you looked at?

Thanks,

Ben


We were weighing these tools from more of a deliverability evaluation standpoint (not necessarily gauging opens or post-send success metrics, given we want to move away from using that as a success metric, so my research might not match what you are looking for). But we looked at Litmus and Email on Acid from that perspective, though I think there are others as well. You just have to choose what works for you and your setup -- that's what's most important.

1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
March 2, 2023

Following this! Just wanted to add that there are multiple reasons why the email opens are not reliable metrics and why counting multiple opens is not very practical, such as:

- People opening up emails w/o loading images would not be accounted

- If the images are cached, then the client won't send a request to load the tracking pixel, meaning the multiple opens won't be tracked even though Marketo was able to log the multiple opens for the person-email asset combo

- There are possibilities of false positives getting logged due to the bot activities

B
BenjincAuthor
New Participant
March 2, 2023

Yup, we're not looking for confirmed numbers or anything, just trends on where we know emails are forwarded by design in an intra-business setting

C
ChristianeRo1
Community Manager
March 2, 2023

We've implemented this with a third-party tool and do like the extra data we're seeing. There are quite a few to choose from depending on what your needs are.

 

As you've mentioned (and as @darshil_shah1 outlined), you really only want to be using it for trends as these open metrics can be unreliable for so many reasons. It's also important to combine this data with what you have in Marketo already -- both will provide you with valuable insights.

    Terms & ConditionsAccessibility statement

    Loading footer...