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January 24, 2013
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Tracking Opens on Mobile Devices

  • January 24, 2013
  • 12 replies
  • 3924 views
I understand that when a mobile device opens an email, we add to the open count, but we want to know the breakdown of how many opens are on Mobile Devices and what kind.  It would really help us design our emails knowing what percentage of our customers are reading our emails on iPhones, Blackberries, etc. vs. using Outlook on a laptop or desktop.  Also what % open the emails in a browser.

12 replies

January 24, 2013
Litmus provides this type of analytics, but it's a pain to manually set it up with every email. I agree that it would be great if Marketo had this built in. 

https://litmus.com/email-analytics
January 24, 2013
Given the vagaries of Opens, I would also request that this Idea also applies to Clicks.