Tracking the Same Link in an Email that Appears Twice | Community
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A
Anonymous
March 28, 2016
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Tracking the Same Link in an Email that Appears Twice

  • March 28, 2016
  • 4 replies
  • 3578 views

My team wants to track click engagement in an email.  The email will contain the same link that appears twice, once at the top and once at the bottom.  In order to see which link is bringing more traffic to the landing page, there needs to be a way to differentiate in reporting.  What is the easiest way to track this, does the link need to be appended in someway?

Thank you!

Christine

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Best answer by Grégoire_Miche2

Hi Christine,

Just append a different parameter at the end the the URL:

There are multiple variants of this, but at the end of the day, they all drill down to differentiate the links after the "?".

-Greg

4 replies

A
Anonymous
March 28, 2016

Thank you everyone!  We are really just wanting to see the results in an email link performance report.  I didn't realize it was that simple, but good to know.

SanfordWhiteman
SanfordWhiteman
New Participant
March 28, 2016

The minimum that is necessary is to give each <A> tag a unique ID. The ID is an available constraint.

But for widest reportability you should also append a placeholder query parameter, such as placement=t and placement=b.

Grégoire_Miche2
Grégoire_Miche2
New Participant
March 28, 2016

Hi Sanford,

Thx for this, I did not know the ID could make a difference for Marketo reporting.

-Greg

Justin_Cooperm2
Justin_Cooperm2
New Participant
March 28, 2016

Yeah, it's available on Smart List filters/triggers but most people just want to glance at Email Link Performance Report

Justin_Cooperm2
Justin_Cooperm2
New Participant
March 28, 2016

You'll want to add a simple parameter to the link so that you can differentiate the two in your Email Link Performance report.

So, if you're linking to amazon.com in two spots, just change it to

amazon.com?link=link1

amazon.com?link=link2

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
March 28, 2016

Hi Christine,

Just append a different parameter at the end the the URL:

There are multiple variants of this, but at the end of the day, they all drill down to differentiate the links after the "?".

-Greg

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