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Tom_Kerlin2
New Participant
December 30, 2015
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Tracking Tokens

  • December 30, 2015
  • 1 reply
  • 3353 views

Hi all,

I've come across several articles (such as this one here: Can you use URLs in Tokens? YES - here's how. ) discussing how to properly use URLs in plain text tokens so that they can be tracked and show up in reporting.

I'm using rich text tokens where I edit the text color, text size, and overall style for usually 1 or 2 words that have a URL applied to it.

Is there anything to keep in mind from a reporting or tracking standpoint with rich text tokens described above?

Thanks, Tom

Best answer by Grégoire_Miche2

Hi Tom,

I am afraid that a rich text token will not be detected as a URL by Marketo and therefore link click will not be tracked. Marketo needs to see "" or "" in the raw code of the LP or the email (raw meaning before token is replaced by its value) in order to track it.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
December 30, 2015

Hi Tom,

I am afraid that a rich text token will not be detected as a URL by Marketo and therefore link click will not be tracked. Marketo needs to see "" or "" in the raw code of the LP or the email (raw meaning before token is replaced by its value) in order to track it.

-Greg

    T
    Tom_Kerlin2Author
    New Participant
    December 31, 2015

    Do I make the edit in the text section in the body of the email or in the html section of the rich text editor- HTML source editor?

    Tom Kerlin
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