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STO555
New Participant
October 19, 2020
Solved

Transactional Emails not recording Opening

  • October 19, 2020
  • 1 reply
  • 3223 views

Is anyone else out there encountering issues with transactional emails not recording opens and clicks? We have been trying to solve an issue where transactional emails which we rely heavily on in our company are not systematically recording opens and clicks. We found out that Marketo is setup in a way that for opens/clicks regardless of what type of email, Marketo only records one time per record. We cannot create multiple records each time a transactional email is sent since it is too time consuming and inefficient. 

 

Does anybody know a workaround or third party solution to having transactional emails record if someone opened/clicked them?

 

Has anyone tackled the same problem and found a solution or workaround? 

 

Any help will be greatly appreciated.

 

Thanks!

 

Alon

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Best answer by SanfordWhiteman

First, the way you're describing the behavior isn't accurate.

 

Marketo does record multiple Click Email activities for a single email asset sent multiple times. So this area is not a concern and you must have been testing incorrectly.

 

However, it's true that a single Open Email activity will be recorded for an asset, that is, Marketo does not record unique opens.

 

It's possible to create a custom integration that records unique opens as individual Custom Activities. An experienced Marketo API developer can help you help you build this. However: it isn't possible to write those CAs in real-time; they must be batched hourly/daily, unless you are 100.00% certain that your daily volume fits within daily API limits.

 

Note you will still want to record no more than one open per email per day, per campaign run. Otherwise your volume estimate will be way off (in other words, your integration separately stores whether you've already seen that asset+campaign on a given day before logging an open).

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
October 20, 2020

First, the way you're describing the behavior isn't accurate.

 

Marketo does record multiple Click Email activities for a single email asset sent multiple times. So this area is not a concern and you must have been testing incorrectly.

 

However, it's true that a single Open Email activity will be recorded for an asset, that is, Marketo does not record unique opens.

 

It's possible to create a custom integration that records unique opens as individual Custom Activities. An experienced Marketo API developer can help you help you build this. However: it isn't possible to write those CAs in real-time; they must be batched hourly/daily, unless you are 100.00% certain that your daily volume fits within daily API limits.

 

Note you will still want to record no more than one open per email per day, per campaign run. Otherwise your volume estimate will be way off (in other words, your integration separately stores whether you've already seen that asset+campaign on a given day before logging an open).

S
STO555Author
New Participant
October 21, 2020

Thanks Sanford, your explanation is great and if that can be done I will reach out to a Marketo API developer. If its not real time its fine and one open recorded per unique record is fine too.

 

Thanks for your help.

 

AH

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