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Suneka
New Participant
February 8, 2023
Solved

Trigger Campaigns track in AB testing Email program

  • February 8, 2023
  • 2 replies
  • 4254 views

Hey Community,

Just wanted to know whether we can track the metrics ( Email opens, Clicks, Delivered) using trigger campaigns in the AB testing Email program set up. Initially I used the email program and added AB testing to it and scheduled it fixing the sample as 50%-50%. Before scheduling it I also activated the required trigger campaign to track the opens, clicks and delivered metrics. Unfortunately, the trigger campaigns didn't track the metrics as expected. Can anyone please let me know whether it is feasible to track using triggers?.

 

 

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Best answer by Darshil_Shah1

yeah sure, we can. Thank you!!


We were able to figure this out! There was an issue with the email name in the trigger.

 

When an A/B test is added to an email in the email send program, Marketo renames it as <Program Name.Name of Test>. I've always known that the test name gets added to the email name as <Program Name.Email Name.Email Test Name>, i.e, the email name is preserved and not replaced by the test name itself, but it's otherwise now.

2 replies

EllenSchwier
EllenSchwier
New Participant
February 10, 2023

Is it all triggers that are not working? Or only the "delivered" one? Because everyone who is sent to email is automatically a member of your program, so they might not show in that first smart campaign if their program status was already the first value. 

Darshil_Shah1
Darshil_Shah1
Community Manager
February 10, 2023

@ellenschwier, none of the campaigns were firing because of an error in the email name. See my reply in the comment above. If you ask me, Marketo should not replace the email name with the test name rather, it should add the test name as a suffix to the email name.

 

Darshil_Shah1
Darshil_Shah1
Community Manager
February 8, 2023

Do you see the corresponding email activities in the lead activity log? You can create an SL to check to filter out people who engaged with the email. Use filters like Clicked Link in Email, Opened Email, etc., similar to the ones that you have added in the trigger campaign. We'd need to see the campaign setup to see why the campaign didn't fire even though there were engagements logged for the people post campaign was activated.

 

    S
    SunekaAuthor
    New Participant
    February 8, 2023

    Hey Darshil, thanks for the response.

    I checked in the Activity log and it is tracking good. I knew that it can be found using SL after deployment but the case is we need to track using the trigger campaigns as we do in normal email program to sync the statuses automatically to the CRM. Only the trigger campaigns were not tracking. Please refer to the set up which I have followed. 

     

     

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    February 9, 2023

    I see the email send program has already been deployed. Given that the campaigns were activated before the engagements were logged, could you please share snapshots of the smart list, campaign flow, and schedule tabs of one of your campaigns? Also, on a side note, triggers listen for the corresponding lead activity in the act. log, they aren't limited to any asset/program type. Given that you've got a trigger campaign correctly setup, you should see people flowing through the campaign.

     

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