Truncated URLs from Facebook Ad

Forum|Forum|4 years ago
May 15, 2021
2 replies
4398 views

Hi All,

The Marketo activity log is showing truncated url (Example- https://info.example.com/test.html?utm_term=test ) for some leads coming from our facebook ad

Example Url used in fb ad : https://info.example.com/test.html?utm_term=test&utm_content=test&utm_source=fb&utm_medium=cpm&utm_campaign=test

has anyone faces this kind of issue before..

Marketo

P

PhillipWi1

New Participant

This might not be the issue, but in the past we had found lots of Facebook paid ad spend coming through as referrals simply as "m.facebook.com" and similar - they didn't preserve the URL parameters.

Here is some further reading: https://holini.com/m-lm-l-facebook-com-referrals/