Two ideas to improve email reporting | Community
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Anonymous
March 12, 2015
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Two ideas to improve email reporting

  • March 12, 2015
  • 5 replies
  • 1892 views

I have two ideas to improve reporting for emails:

1. I would like the ability to get full email performance reports for both segments of an A/B email test instead of the roll-up results of the mailing that you get now. Currently, the only way you can see any detail on the performance of the two segments is through the dashboard, which is not a complete report. This is annoying and makes it harder to get a full read on the performance of the overall send.

2. It would be nice to have a 'heat map' of clicks on an email like many other email service providers have. This would make it easier to visualize where people are clicking on a creative.

    5 replies

    K
    kh-lschutte
    New Participant
    February 7, 2020
    No text available
    A
    Anonymous
    June 19, 2015

    Dan, Neil,

    Thanks both for this contribution. We are workin on it!

    Paul

    Director, UX

    Dan_Stevens_
    Dan_Stevens_
    New Participant
    March 12, 2015
    Here's an existing idea of some overall improvements for email reporting: https://community.marketo.com/MarketoIdeaDetail?id=08750000000KAFSAA4
      A
      Anonymous
      March 12, 2015
      Yes, basically the idea is that every aspect of an email send should be able to be reported on. 
      A
      Anonymous
      March 12, 2015
      Love this.  Can I build on one of your ideas too?  In regards to your first point -- it would be great if the email link performance report worked for A/B tests as well, especially if the links are the same within two emails and it's the copy that's different.  Currently the email links are lumped in and reported on as one email even though two different emails went out.
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