Understanding form fill UTMs - URL Parameters vs Cookie Value
Trying to get a better understanding of how our UTM fields are being populated.
To my understanding, on our landing pages we have scripts that append the UTM's on the Cookies.
So when I create the hidden value on the form, I can select Get Value from "Cookie Value".
There are times where the value is blank and will grab the default value.
But we also provide UTM tags using URL Parameters to our advertising agency for display ads.
But, form fills using those links, are coming with blank UTM values.
Is selecting get value from "URL Parameter" vs "Cookie Value" on a form exclusive option?
And is there a way to tell the from to get it from the cookie first and if value is blank get it from the URL? or vis versa?