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Anonymous
Nov 13, 2017 3:33 PM UTC
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Unique metrics

Hi All,

When creating an Email Performance report I've noticed that it provides you with metrics such as Clicks, Clicks%, Opens, Opens %, etc. But these are total Clicks and Opens. Is there any way to get these metrics outside of RCE? If not I will move this to Product Ideas.

Thanks,

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Dan_Stevens_
Dan_Stevens_Accepted solution
Level 10
Nov 14, 2017 5:59 PM UTC

The numbers contained in the Email Performance Report are unique metrics.  The Email Link Performance report, on the other hand, includes ALL clicks when looking at the numbers in the "Click" column.  These are not unique.

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5 replies

Josh_Hill13
Josh_Hill13
Level 10
Nov 14, 2017 4:53 PM UTC

The email perf report in Marketo provides this.

the RCE version of the report displays unique clicks by person, so it is slightly different.

Did you have a different use case?

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Anonymous
Nov 14, 2017 5:12 PM UTC

Hi Josh,

So in Email Performance reports, Opened and Opened% are unique opens? I think these are totals?

Thanks,

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Dan_Stevens_
Dan_Stevens_Accepted solution
Level 10
Nov 14, 2017 5:59 PM UTC

The numbers contained in the Email Performance Report are unique metrics.  The Email Link Performance report, on the other hand, includes ALL clicks when looking at the numbers in the "Click" column.  These are not unique.

Translate
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