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alec_haase
alec_haase
New Participant
January 5, 2018
Solved

Unsubscribe affecting link tracking

  • January 5, 2018
  • 3 replies
  • 2751 views

Hey All,

We do not use the Marketo unsubcribe page and have our own unsubscribe page linked in the footer.

Is there a way to have these clicks not count in our performance reports? I do not want to filter out people who did not click that specific link because I still want their sends/delivers/opens.

Thanks

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    Best answer by pavel_plachky

    Hi Alec,

    you can disable tracking of the unsubscribe link in email either in the UI (if it is editable) or by adding the class="mktNoTrack" if the link is coded in email template. It will then not show in reports. You should add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## to the end of the link to make sure the person's web session is still tracked, even though the click itself is not.

    Pavel

    3 replies

    Grégoire_Miche2
    Grégoire_Miche2
    New Participant
    April 7, 2018

    Everything you need to know is here: The comprehensive guide to setting up the unsubscribe link

    -Greg

    pavel_plachky
    pavel_plachkyAccepted solution
    New Participant
    April 6, 2018

    Hi Alec,

    you can disable tracking of the unsubscribe link in email either in the UI (if it is editable) or by adding the class="mktNoTrack" if the link is coded in email template. It will then not show in reports. You should add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## to the end of the link to make sure the person's web session is still tracked, even though the click itself is not.

    Pavel

      keithnyberg
      keithnyberg
      New Participant
      January 9, 2018

      Hey Alec,

      Some ideas:

      • use the Email Link Performance Report to parse out clicks in the email specific to that unsubscribe or any other link in the email
      • build a smart list of clicked link in email, with a constraint that excludes the unsubscribe link
      • build an email report and add the smart list filter "Clicked Link in Email" (select your email) with the constraint "Link is not = (your unsubscribe link)"

      Please elaborate on your question if the recommended solutions do not meet your needs. Let me know if these help!

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