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July 10, 2014
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Unsubscribe Link in Marketo Emails

  • July 10, 2014
  • 3 replies
  • 1277 views
Is there a way to change the embedded unsubscribe link on the system Marketo email template?  

I want to have a dynamic unsubscribe link to send users to different unsubscribe pages.
Example: 1.) Someone unsubscribe from a brand and goes to a unique unsubscribe landing page (LP)
2.) Or the unsubscribe LP needs to be in French, based on the user/prior LP

Can anyone indicate if this can be done?

3 replies

New Participant
February 7, 2020
No text available
July 29, 2014
Here's a help article explaining how to use snippets & segmentation in emails to do exactly what Kristen described.

Cos, if you want to do this in an email template, you can create a template for language you want to support and use the {{system.unsubscribe link}} token described in the help article. (Snippets are not supported in email templates.)
July 10, 2014
Agreed. You can definitely switch the generic unsubscribe link in the admin settings under email, but it would be cool to be able to make it a snippet and use segmentations to make the unsubscribe language native. That would be awesome!