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Amanda_Thomas6
Amanda_Thomas6
New Participant
November 14, 2016
Solved

Unsubscribe Options

  • November 14, 2016
  • 4 replies
  • 6071 views

I'm starting the process to implement unsubscribe options. We want our base to decide if they want to unsubscribe from all marketing emails or limit the number of emails they receive in a month from us. Currently we send out 4 emails, 1 newsletter and 3 webinar invites. There are more emails if there is an event  we're promoting, but those emails are segmented and not sent to our entire base. We also want to have a field to ask why the person wants to unsubscribe. (Too many emails, Content isn't relevant, Bad timing, etc.)

Before setting up anything, I wanted to reach out for any dos or don'ts around unsubscribe options. Your comments are appreciated!

    Best answer by

    Hi Amanda,

    I also did the same last month, here is the page:

    go.netronome.com/UnsubscribePage.html

    My recommendation is when you design the form, you can use the fieldset to collect comment. (When a person select a certain answer from the radio button, you will have another dialog box showing up.)

    http://docs.marketo.com/display/public/DOCS/Add+a+FieldSet+to+a+Form

    And, try to land on another landing page is make sure if the person is not unsubscribe by mistake.

    Good Luck,

    Annie

    4 replies

    A
    Anonymous
    Accepted solution
    November 17, 2016

    Hi Amanda,

    I also did the same last month, here is the page:

    go.netronome.com/UnsubscribePage.html

    My recommendation is when you design the form, you can use the fieldset to collect comment. (When a person select a certain answer from the radio button, you will have another dialog box showing up.)

    http://docs.marketo.com/display/public/DOCS/Add+a+FieldSet+to+a+Form

    And, try to land on another landing page is make sure if the person is not unsubscribe by mistake.

    Good Luck,

    Annie

      Amanda_Thomas6
      Amanda_Thomas6Author
      New Participant
      November 18, 2016

      Very useful. Thank You! Do you mark those that select "I'm no longer interested.." as recycle?

      Grégoire_Miche2
      Grégoire_Miche2
      New Participant
      November 14, 2016

      The hardest point with preference centers is not to capture lead preferences. It is to make sure that, on the long term, Marketo users will not forget to use these preferences as filters in their campaigns.

      So vote here if you want a solid mechanism to enforce the lead choices

      -Greg

        Amanda_Thomas6
        Amanda_Thomas6Author
        New Participant
        November 18, 2016

        I voted! Thanks, Grégoire!

        Josh_Hill13
        Josh_Hill13
        New Participant
        November 14, 2016

        There are tons of threads on this. See my site or look for "subscription center" or "email preferences" here.

        • Must keep Unsubscribe All as suggested
        • Frequency toggle is really hard to operationalize.
        • Prefer setup to do
          • Newsletter
          • Webinar Invitation
          • Events
          • etc... and tell people how often you might send.

        but there are a lot of considerations.

          Amanda_Thomas6
          Amanda_Thomas6Author
          New Participant
          November 18, 2016

          Thank you!

          Devraj_Grewal
          Devraj_Grewal
          New Participant
          November 14, 2016

          I would still have a global unsubscribe form and create new boolean custom fields for each unsubscribe option (unsubscribe from all emails, unsubscribe from newsletters, etc.). Do not have the unsubscribe system field hidden on the form. Rather have an outside smart campaign that triggers from an unsubscribe form fill and then looks at which new custom field is true and then determines how they are unsubscribed.

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