Unsubscribe Reason "lead unsubscribed from list unsubscribe" | Community
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Anonymous
June 9, 2017
Solved

Unsubscribe Reason "lead unsubscribed from list unsubscribe"

Sometimes Marketo automatically unsubscribes people with the reason being "lead unsubscribed from list unsubscribe". Anyone knows what that means?

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    SanfordWhiteman
    SanfordWhitemanAccepted solution
    Level 10
    June 9, 2017

    It means the lead sent an email to the special list-unsubscribe address that's present in the headers of all outbound Marketo emails. Most likely they didn't compose the email manually, but rather clicked an "Unsubscribe" button provided by their email app.

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    8 replies

    SanfordWhiteman
    SanfordWhitemanAccepted solution
    Level 10
    June 9, 2017

    It means the lead sent an email to the special list-unsubscribe address that's present in the headers of all outbound Marketo emails. Most likely they didn't compose the email manually, but rather clicked an "Unsubscribe" button provided by their email app.

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      Anonymous
      June 9, 2017

      Thanks, Sanford!

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