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Accepted solution
February 4, 2016
The unsubscribe field isn't available through the API by default but you can set up a custom field to populate via the API along with a data management campaign in Marketo or you could create a campaign with a Request Campaign (source is web service API) that unsubscribes leads and call that. I'd probably pick option a, personally.
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A
Anonymous
Accepted solution
February 4, 2016
The unsubscribe field isn't available through the API by default but you can set up a custom field to populate via the API along with a data management campaign in Marketo or you could create a campaign with a Request Campaign (source is web service API) that unsubscribes leads and call that. I'd probably pick option a, personally.
Yes, I have seen this done as well. You could also have an "explicit opt-in" field (or use that as this trigger field) that could be used as the trigger for your smart campaign.