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Avi_Castro
Avi_Castro
Level 2
Dec 4, 2019 4:58 PM UTC
Question

Unsubscribe without filling an email address field

Hi

I'm trying to build an Unsubscribe LP for my organization and I want to have an option for the user to click on unsubscribe button without filling our an email address form

in other words I want the flow to be:

click on link to unsubscribe via email > get in the LP > click on unsubscribe button > get to a confirmation page

is that possible?

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23 replies

SanfordWhiteman
SanfordWhiteman
Level 10
Dec 8, 2019 7:54 PM UTC

Can you please show the part of the HTML where that variable is inserted?

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Avi_Castro
Avi_CastroAuthor
Level 2
Dec 9, 2019 8:41 AM UTC

here:

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SanfordWhiteman
SanfordWhiteman
Level 10
Dec 9, 2019 9:00 AM UTC

You need the protocol (http:// or https://) to be hard-coded in the HTML, not part of the variable.

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    SanfordWhiteman
    SanfordWhiteman
    Level 10
    Dec 4, 2019 7:22 PM UTC

    You can create a form with no fields, only a button. As long as the person arrives from a tracked Marketo link, their Munchkin session will be associated (i.e. the form will be submitted in the context of their lead). It's more common to show the {{lead.Email Address}} token, though, so the person is given clarity about what's about to happen.

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      Ellie_Lewis3
      Ellie_Lewis3
      Level 2
      Dec 4, 2019 9:24 PM UTC

      Seconded, I've seen this used before and it worked well. I believe email address was passed in utm parameters though iirc. 

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      Dec 4, 2019 10:38 PM UTC

      Don't need the email to be on the form, the automatically added mkt_tok query param takes care of it.

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      Josh_Pickles
      Josh_Pickles
      Level 5
      Dec 4, 2019 7:05 PM UTC

      Hi Avi,

      You could have a single Smart Campaign with the "Clicks link in email" trigger looking for a specific unsubscribe link. Once clicked, it automatically unsubscribes a person within the flow - this cuts out a step entirely.

      Clicks unsubscribe link in email > Visits unsubscribe confirmation page > Marketo unsubscribes lead

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      Dec 4, 2019 7:14 PM UTC

      Oooh no, then mail scanners will unsubscribe all your leads.

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        Josh_Pickles
        Josh_Pickles
        Level 5
        Dec 4, 2019 7:20 PM UTC

        Good point - pre-coffee Josh isn't entirely onto it. 

        I typically still use a Marketo Form with just Email address and a submit button, then, based off the LP the form is submitted on, rely on Smart Campaigns to determine what subscription setting to opt a lead out of.

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