Unsubscribes not matching Email Performance report

I have escalated this case, as it doesn't match what our documentation says.  One of the key indicators of an issue was that the Smart List returned more than the Report.  If there is a discrepancy based on leads being deleted, it should always be the report showing higher numbers, a key distinction.

Case #158072. No luck with John, hence why I turned to the community for help.

Christine,

Please submit a support ticket so that we can investigate further.  I want to verify your examples, and take a deeper look.

Thank you!

Yep! I even tried doing past dates (5/31-6/2) in the case that the database that the Email Performance report is drawing information from isn't up to date with the unsubscribes from today, but there's still a huge difference.

So the Report Smart List is just "Email is not empty", the separate Smart List is just "Unsubscribed from Email", both with the same time period and the Report is still showing higher?

Much higher. And yes, the only filter that I had was "Unsubscribed from Email."

Is the number of unsubscribed leads higher or lower in your report?  Also, you would need to have that be the only filter in your Report's Smart List, and that filter is not needed for the Smart List containing the "Unsubscribed from Email" filter.

I've read that article before and tried adding that filter, "Email is not empty," to the Smart List tab of the Email Performance report and also my smartlist to see if there would be any matches and it didn't do anything. Still no matches.

Christine,

Our Help Article on Email Performance reports gives a little insight on this discrepancy.  You can view it here.  The important part is right near the top: