Upcoming Change to the Location/Country Fields in Web Personalization and Predictive Content

In the March 2023 release, Marketo Engage will be changing several values used to populate the Location/Country field at multiple sections in Web Personalization and Predictive Content Modules. These sections include Segment Creation Page, Organizations List Page, Leads List Page, Analytics – Visitors List Page, User Settings – Edit Regions Page, Content Analytics – Analytics Page (in Predictive Content).

What is changing?

Several of the values used to populate the Location/Country field will be changed. For example, “United States” is changing to “United States of America”. 

The following table shows the values that will change.

          January 2023                                                                                                   March 2023

Why is this change being made?

We are updating the 3^rd party data source used to lookup demographic and firmographic information based on client IP address.

What customer action is required?

No action is required from the customers who have these countries (whose names are being modified) added in the Location Field in the Firmograhics Category of Segment Filters in the Segment Creation Page

or in the following pages:

Organizations

 Leads

 Analytics – Visitors

 The Admin Page (User Settings)

 Analytics Page in Predictive Content

These country names have already been updated as a part of the database and the changed country names would reflect in these sections. This communication is just as an information to the customers who might notice a change in the names of the above countries.

When must customers make the change?

No change is expected from the customer end.

What if customers don’t act?

No impact on customers since there is no action expected.