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Anonymous
April 21, 2016
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URL tokens for event templates

  • April 21, 2016
  • 1 reply
  • 1770 views

Hey all,

Marketo noob here.

I'm setting up an event campaign template that I am going to replicate periodically. I'm wondering if it's possible tokenize the URLs of my landing pages so that I can point links from emails to their respective landing pages - without having to update these in the emails every time I clone the event?

eg. I have an invitation email with a link to a landing page to register for a workshop.

Is there a way to always have this link point to the respective landing page without me having to change anything in the email after I clone the campaign?

Can this be done by tokens?

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Best answer by Grégoire_Miche2

Hi Henry,

Yes, of course, and this is a very common practice. Just pay attention:

In the token values, remove the or the (so the values will look like info.mydomain.com/mylandingpage.html)

In the email CTA, add the URL with the format {{my.LPURL}} token.

This will ensure that Marketo can track the clicks.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
April 21, 2016

Hi Henry,

Yes, of course, and this is a very common practice. Just pay attention:

In the token values, remove the or the (so the values will look like info.mydomain.com/mylandingpage.html)

In the email CTA, add the URL with the format {{my.LPURL}} token.

This will ensure that Marketo can track the clicks.

-Greg

    A
    Anonymous
    April 22, 2016

    Thanks for you help Gregoire!

    Grégoire_Miche2
    Grégoire_Miche2
    New Participant
    April 22, 2016

    Hi Henry,

    Your are welcome.

    When you are done, just mark the question as answered, so that it gets out of the radar.

    -Greg

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