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Carlito_Jay_Ala
Carlito_Jay_Ala
New Participant
October 25, 2018
Solved

Use Engagement Score to transition Streams?

  • October 25, 2018
  • 1 reply
  • 2462 views

Hi folks, We were looking for a way to leverage Engagement Score for our Stream transitions but couldn't find any filter related to it. Is that possible? I came accross this discussion too: https://nation.marketo.com/message/128119?_ga=2.45843747.664372762.1540476672-1248587003.1501015168, that says its not possible as Engagement score is applied to content, not lead, but its still in 2016, so I'm wondering if that has changed or what. Thanks!

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Best answer by Kevin_McMahon1

Hey Carl,

That hasn't changed. Engagement Score is a score given to emails to gauge their performance. It's a range from 0-100 with 50 being average. You can read about it here for better understanding.

The score is based on an algorithm that takes into account engaged behavior (Open, Click, Program Success) and disengaged behavior (Unsubscribe). The score is available 72 hours after each cast to give your audience time to engage with the content.

1 reply

Kevin_McMahon1
Kevin_McMahon1Accepted solution
New Participant
October 25, 2018

Hey Carl,

That hasn't changed. Engagement Score is a score given to emails to gauge their performance. It's a range from 0-100 with 50 being average. You can read about it here for better understanding.

The score is based on an algorithm that takes into account engaged behavior (Open, Click, Program Success) and disengaged behavior (Unsubscribe). The score is available 72 hours after each cast to give your audience time to engage with the content.

Carlito_Jay_Ala
Carlito_Jay_AlaAuthor
New Participant
October 25, 2018

Hi Kevin, Oh, that's a bummer. Okay, we'll just create our own engagement scoring then based on lead's email activity. Appreciate your response!

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