Using "buttons" in SDR automated emails - thoughts? | Community
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Darrell_Alfons2
Darrell_Alfons2
New Participant
June 2, 2017
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Using "buttons" in SDR automated emails - thoughts?

  • June 2, 2017
  • 1 reply
  • 2753 views

I saw this tactic used before and really liked it, some companies were doing it, and then I haven't seen anything in a while.

The idea is that the SDR email is a personal note, but has buttons such as "Yes, I'd Like to See a Demo" and "No, Not Right Now" .

Which is more convenient for the recipient but also hints that the email is probably automated and not from a real person.

I'm looking forward to testing this in small batches at first, but am keen to hear if others have had success with it, and what buttons/calls to action have been used.

Thanks!

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    Best answer by David_Gaible

    Tried something  similar - a 'book an appointment' button. A/B tested that against a simple 'book an appointment' link within test, and got to statistically significant results that the simple link won hands-down. My guess was that it looked too automated, and most people knew it wasn't from a rep. Whatever the case, the button lost in our test!

    1 reply

    David_Gaible
    David_GaibleAccepted solution
    New Participant
    June 2, 2017

    Tried something  similar - a 'book an appointment' button. A/B tested that against a simple 'book an appointment' link within test, and got to statistically significant results that the simple link won hands-down. My guess was that it looked too automated, and most people knew it wasn't from a rep. Whatever the case, the button lost in our test!

      Darrell_Alfons2
      Darrell_Alfons2Author
      New Participant
      June 2, 2017

      Thanks for the insight David. I'll try to test as well button vs link.

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