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schlesinger
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March 17, 2023
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Using Marketo Dynamic Snippets on Native Site

  • March 17, 2023
  • 2 replies
  • 1730 views

Is it possible to use dynamic text and content code and snippets from Marketo on a native website? Vs. using Mkto landing pages. Has anyone worked on this?

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Best answer by SanfordWhiteman

People will say No (sorry Darshil!) but the answer is actually Yes. In fact it’s exactly the same thing that my Pre-Fill JS does: it loads data to a 3rd-party site via a hidden Marketo LP. The LP can also use Snippets and Segmentations or any other functionality you’d get on a Marketo-hosted page. You will need a developer who understands this stuff.

2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
March 17, 2023

People will say No (sorry Darshil!) but the answer is actually Yes. In fact it’s exactly the same thing that my Pre-Fill JS does: it loads data to a 3rd-party site via a hidden Marketo LP. The LP can also use Snippets and Segmentations or any other functionality you’d get on a Marketo-hosted page. You will need a developer who understands this stuff.

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    March 17, 2023

    Ohh, I see! Gotcha, setting this up using the DTO/DTP totally makes sense! Linking your prefill JS here for everyone to refer here. 

     

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    March 17, 2023

    I don't think you could add snippets/push dynamic content based on Marketo segmentation to non-Marketo landing pages natively OOTB. You could Web personalization/RTP for personalizing both Marketo and non-Marketo LPs, though. There's an idea regarding pushing Marketo dynamic content to non-Marketo web pages on the community here.

     

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