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schlesinger
Level 2
Mar 17, 2023 5:46 PM UTC
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Using Marketo Dynamic Snippets on Native Site

Is it possible to use dynamic text and content code and snippets from Marketo on a native website? Vs. using Mkto landing pages. Has anyone worked on this?

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Mar 17, 2023 7:12 PM UTC

People will say No (sorry Darshil!) but the answer is actually Yes. In fact it’s exactly the same thing that my Pre-Fill JS does: it loads data to a 3rd-party site via a hidden Marketo LP. The LP can also use Snippets and Segmentations or any other functionality you’d get on a Marketo-hosted page. You will need a developer who understands this stuff.

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Mar 17, 2023 7:12 PM UTC

People will say No (sorry Darshil!) but the answer is actually Yes. In fact it’s exactly the same thing that my Pre-Fill JS does: it loads data to a 3rd-party site via a hidden Marketo LP. The LP can also use Snippets and Segmentations or any other functionality you’d get on a Marketo-hosted page. You will need a developer who understands this stuff.

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    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    Mar 17, 2023 7:16 PM UTC

    Ohh, I see! Gotcha, setting this up using the DTO/DTP totally makes sense! Linking your prefill JS here for everyone to refer here. 

     

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    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    Mar 17, 2023 6:52 PM UTC

    I don't think you could add snippets/push dynamic content based on Marketo segmentation to non-Marketo landing pages natively OOTB. You could Web personalization/RTP for personalizing both Marketo and non-Marketo LPs, though. There's an idea regarding pushing Marketo dynamic content to non-Marketo web pages on the community here.

     

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